There are a few of things to keep in mind when writing and, if you can’t keep them in mind when writing, keep them in mind when editing. There are three purposes to writing: inform, entertain and persuade. 1. Good stories show the reader a scene in time with description. Don't fall into the trap of telling rather than showing. The term 'storytelling' is misleading. 2. This is your personal story - your perspectives, anecdotes and insights are what make the flavour. 3. Think